How do I calculate my custom measurements ?

Our proprietary FitSmart algorithm will calculate your unique measurements – all you need to do is answer a few simple questions. There is no need for you to measure yourself or have anybody else measure you.

Are the measurements garment or body measurements? What is the difference?

The measurements we calculate and save are your Final Garment Measurements, based on which your order will be produced. You are not required to measure your body size / measurements or provide us with any measurements at all.

Will my garment shrink?

Owing to the fine nature of our fabrics, a 2% shrinkage can be expected after repeated washing, which is in line with acceptable tolerances. Make sure to check out and follow our wash care instructions to get the best out of your garments.

How long does it take to make and ship?

Regardless of where you have ordered from, an indicative time period for your garment to reach you is 10-14 days from the time your order is confirmed. If you are a first time customer and require a trial shirt, we will try and facilitate the entire order, including the trial, within a period of two weeks.

Why do I see prices in a different currency to where I am located ?

There could be two reasons for it. First, you may be using a proxy server, in which case we are helpless to change that. We can only suggest you access our website from a local internet connection. In other cases, try clearing your browser cache, you should see the price in the intended currency. If this doesn’t work, please contact our Customer Experience team who will be happy to help you place your order.

Creators

Bombay’s culinary scene throws up tradition and reinvention in equal measure.

The first series of Creators is our ode to some of our favourite Mumbai-based chefs and restaurateurs.

Atul Khatri

Comedian & YouTuber

July 2026

One of India's pioneering stand-up comedians, Atul left the corporate world behind to find his place behind a microphone. Today, his sharp observations and unmistakable Mumbai humour have made him a favourite on stages across the country.

Atul Khatri

Comedian & YouTuber

One of India's pioneering stand-up comedians, Atul left the corporate world behind to find his place behind a microphone. Today, his sharp observations and unmistakable Mumbai humour have made him a favourite on stages across the country.

Shrikesh Choksi

DJ & Founder, Frostbite.lab

Shrikesh Choksi

DJ & Founder, Frostbite.lab

June 2026

Inspired by music, jewellery, and Mumbai's streets, Shrikesh introduced India's first homegrown grills brand. Through Frostbite.lab, he's blending global street culture with Indian craftsmanship in ways never seen before.

Jason Wadhwani

Interior Designer

January 2026

Jason believes the best homes aren't designed overnight—they evolve with the people who live in them. Through his studio, he creates spaces that are thoughtful, functional, and built to stand the test of time.

Fabien Charuau

Architectural Photographer

October 2025

A French photographer who found a second home in Mumbai, Fabien has spent years documenting the city's architecture, culture, and ever-changing landscape. His work reveals the stories hidden in the spaces we often pass by.

Fabien Charuau

Architectural Photographer

October 2025

A French photographer who found a second home in Mumbai, Fabien has spent years documenting the city's architecture, culture, and ever-changing landscape. His work reveals the stories hidden in the spaces we often pass by.

Devendra Parulekar

Founder, SaffronStays

August 2025

A Mumbai-born traveler at heart, Devendra saw stories in old homes where others saw walls. Today, he’s built SaffronStays - a curated collection of villas and heritage properties that turn every getaway into an experience.

Devendra Parulekar

Founder, SaffronStays

A Mumbai-born traveler at heart, Devendra saw stories in old homes where others saw walls. Today, he’s built SaffronStays - a curated collection of villas and heritage properties that turn every getaway into an experience.

Pankil Shah, Sumit Gambhir & Abhishek Honawar

Co-Founders, Woodside Inn

Pankil Shah, Sumit Gambhir & Abhishek Honawar

Co-Founders, Woodside Inn

July 2025

In a city where bars often blur into one another, Pankil, Sumit, and Abhishek knew there was a gap waiting to be filled. They built Woodside Inn - a neighborhood haven where craft beer, comfort food, and good vibes come together effortlessly.

Enrico Signorelli

Founder, Mami Bombay

May 2025

Growing up in Italy with a love for desserts and tradition, Enrico saw more than just a sweet treat - he saw a story waiting to be told. Today, he’s built Mami Bombay, where every tiramisu is a little slice of nostalgia.

Ravi Kewalramani

Real Estate Agent

April 2025

Amid Mumbai’s bustling streets, Ravi found narratives hidden in every corner and every home. Today, he’s built a digital real estate presence that transforms each property into an experience, making every virtual tour feel personal and immersive.

Ravi Kewalramani

Real Estate Agent

April 2025

Amid Mumbai’s bustling streets, Ravi found narratives hidden in every corner and every home. Today, he’s built a digital real estate presence that transforms each property into an experience, making every virtual tour feel personal and immersive.

Viraj Sheth

Co-Founder & CEO, Monk Entertainment

February 2025

In a world dominated by AI, Viraj is championing human creativity. He’s built an ecosystem that turns ambitious creators into global storytellers - all from the heart of Mumbai.

Viraj Sheth

Co-Founder & CEO, Monk Entertainment

In a world dominated by AI, Viraj is championing human creativity. He’s built an ecosystem that turns ambitious creators into global storytellers - all from the heart of Mumbai.